I must say that I have somewhat mixed emotions on this subject. I'll explain why, but suffice it to say I don't know which side of the fence I will land on.
White Castle is making available hamburger-scented candles.
I'm all for cross promotion, but I think this is pushing the limit of synergy. Is there really a need? Does someone really want their living room to smell like greasy little sliders?
Apparently so, is the answer, because there has been such a demand for the little items that they are sold out.
Let me repeat that... They sold out of hamburger-scented candles. Don't worry. They're ordering more.
I would never think that there would be a market for such a thing, but I'm not in marketing. I write copy.
The proceeds from the sale of the candles benefit Autism Speaks. While it may be a stretch for me to imagine why White Castle would produce hamburger-scented candles, it is not a stretch for me to to encourage donating in some small way to that wonderful organization. As the parent of an autistic child, I give my support to this by saying emphatically, "I wouldn't have suggested it, but whatever. Thanks for the donation."
How do you get a candle to smell like a hamburger, anyway? Hopefully it'll say on the box, because I'm buying a candle the next White Castle I see.
Visit the website to learn more at www.autismspeaks.org.
