I found this statement ironic. It's from a conversation on LinkedIn regarding the existence of a "copywriter's code of ethics."
This guy claims credit for a sweeping change affecting copywriters in advertising and writers the world over, for that matter. In some way, it also stemmed the tide of journalistic sexism.
While I can't say who was responsible for the change, I'm sure it's not this guy. The example doesn't make sense at all. That statement - "If customers want a mobile solution, we can help him." - would never make it into an ad. Latent sexism has nothing to do with it.
Any copywriter worth their salt (see what I did there?) would change it to "them." It's grammatically correct, chucklehead. Always has been. Always will be.
OK, I feel better now. Stepping down from the soapbox...
