Advertiser finds new place to utilize QR codes
Advertising has taken a page out of the real estate handbook. Remember the adage, "What are the three most important things to consider in real estate?"
Location. Location. Location.
Zara Damney and Shauna Mullin, sand volleyball players from Britain, are leasing out space for QR Code advertising and are placing it where most eyes will be during play.
For those of you who don't know your ass from a QR Code, it's a square graphic that's kind of like a bar code. With a certain app and a smart phone, the QR code can deliver a text message, or will directly connect to a website URL. (In this case, the sponsor is a gambling website.)
The question is: How will this effect traffic to the website?
I'm not sure that it will, but I must admit, I'm fascinated by the novelty of this. I think it may be more of a promotion for QR code usage than for the website who is renting space on Damney and Mullin.
I like the idea, in theory, of using this kind of outside the box creativity in advertising. My point is this: It's going to be difficult at best to get a picture of the QR code. Spectators will be too far away for most cell phones to get a good pic. Not to mention the fact that they'll be in motion most of the time.
For argument's sake, let's say that in order to get close enough to get a good snap of the QR code, a fan waits till play is over to photograph the players backsides.
It's kinda creepy.
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